British model Rhian Sugden covered herself in body paint to spread awareness about animal cruelty.
Sugden teamed up with PETA in London while protesting the Canada Goose clothing company using coyote fur as trim on the hood of their jackets.
Canada Goose has said they only use the fur of animals where "coyote populations are confirmed to be highly abundant."
Sugden, besides being painted like a coyote, also had her foot in a ceremonial animal trap.
So pleased to be able to work alongside @peta today to help raise awareness for animal cruelty. Many people who buy Canada Goose have no idea that the hoods of these coats are lined with coyote fur. These animals are caught in traps in the wild where they may languish for days before a trapper comes along and shoots them. Mother coyotes have even been known to chew through their own limbs in a desperate attempt to get back to their starving pups. ??There is just no excuse for this cruelty when humane alternatives exist. ? #saynotofur #peta
A post shared by Rhian Sugden (@rhiansuggers) on Nov 29, 2017 at 5:54am PST