When IHOP announced they were changing their name to IHOb as part of some kind of promotional campaign, most people on social media couldn’t help but notice their “new” logo looked a lot like the logo for tampon company o.b.
Including o.b. themselves.
Devon Driscoll, Brand Manager at o.b., tells The Blast, “At o.b. we are flattered that IHOB’s new logo so closely resembles our own! Just make sure you don’t confuse the two – o.b. tampons and syrup don’t mix!”
It’s kind of amazing that no one at the International House of Pancakes caught the similarities because almost all of social media did.
— Anniina Jokinen (@AustinAni) June 6, 2018
Were there any women on this rebranding team? 👀 #obtampons
— Tamara Hogan (@TamaraHogan1) June 5, 2018
After someone (@lizzieohreally?) pointed out that the end is just the logo for OB tampons (which is true), I see nothing else.
— Linda Holmes (@lindaholmes) June 6, 2018
I feel like this is definitely a rebrand to be a breakfast house rather than a pancake house BUT I'm not sure how someone in their marketing department didn't realize how much this will remind folks of OB Tampons… https://t.co/pU2jfG74ol
— Jessica Nickrand (@jnickrand) June 6, 2018
Or Interntational House of OB tampons. Which would be an impressive pivot.
— Rochelle (@oh_em_rochelle) June 6, 2018
Spoiler alert: It's gonna be "Breakfast."
— Rachel Spensieri (@RSpensieri) June 5, 2018
Who’s hungry for pancakes?