Nicole Richie Keeps It Toga-Ther for New Honey Minx Lifestyle Brand

Nicole Richie went Greek for the launch of her new company.

The daughter of singer Lionel Richie attended the launch of “NOW//With”, presented by Yahoo Lifestyle in partnership with Working Sundays on Thursday night at Spring Place Beverly Hills.

Richie dressed in a black toga with golden accessories and an orange scarf to hold back her hair.

The event featured the exclusive reveal of Nicole Richie’s Honey Minx lifestyle collection.

Honey Minx is named after the star’s nickname as a kid, “Honey Child,” and will feature Richie in lifestyle videos with a digital overlay, allowing users to shop for her look while enjoying the content.

Nicole Richie
The Blast