Rick Genest – best known as model and Lady Gaga muse, Zombie Boy – has died at the age of 32.
Genest was found dead in his Montreal home Wednesday and died of an apparent suicide Wednesday according to Radio-Canada.
The Canadian model's career skyrocketed after he was featured in Lady Gaga's "Born This Way" music video. Genest soon after appeared on high-end runways and became the face of Jay-Z's Rocawear brand in 2012.
Lady Gaga took to social media to mourn her friend, writing, "The suicide of friend Rick Genest, Zombie Boy is beyond devastating. We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it ..."