New mama Kate Hudson is doing all she can to protect what’s hers, and is going after a company she believes is hurting her fab income.
According to documents obtained by The Blast, Hudson’s company, Fabletics, filed a lawsuit against a company called FabCrate alleging that they are confusing customers between the two brands.
Fabletics, an online retailer that provides athletic wear through monthly subscriptions, launched in 2013. FabCrate launched in 2017 and offer a similar service through curated crates, but it wasn’t until April 2018 that Fabletics became aware of the alleged copycats.
Fabletics claim they reached out to try and resolve the confusion between the similar sounding names and brands, but claim the crate co. was “unresponsive” and unwilling to work out the issues.
Another bone of contention for Fabletics, they claim FabCrate is not following proper procedure and law for operating their business, and believe their mere existence is damaging to the industry as a whole.
Hudson, who just gave birth to daughter Rani Rose, co-founded the company and has enlisted her celeb friends over the years, like Demi Lovato, to serve as brand ambassadors.
Fabletics wants FabCrate to stop selling their products ASAP, and also to collect all the profits the company has earned. They are not giving an option to “Skip The Month” and avoid payment.