Justin Timberlake says he really doesn’t know what’s in the beverages he gets paid to promote and the singer wants out of a lawsuit over his role as a spokesman for Bai Brands beverages.
As The Blast first reported, Timberlake was sued as part of a class action lawsuit alleging Bai was deceiving consumers with false and misleading labeling. The suit alleged that the products claim they contain only natural ingredients and are flavored only with natural ingredients … when they actually contain undisclosed artificial flavors.
Timberlake was dragged in for being the celebrity spokesperson and starring in their 2017 Super Bowl advertisement.
According to court documents obtained by The Blast, Timberlake is seeking to have the entire lawsuit be dismissed, arguing he doesn’t know what is in the beverages he hawks.
The singer claims there is no evidence he had a role in the design, manufacturing or distribution of the Bai drinks. He says the plaintiffs will not be able to prove he had knowledge of the ingredients either.
In regards to the Super Bowl commercial, Timberlake says nothing in the lawsuit alleges that “any statement or representation by Timberlake (or his co-star, Christopher Walken, for that matter) was false or deceptive.”
Timberlake adds that no statements about the ingredients in question or natural flavors were made in the ad.
The court documents also note that despite the fact Justin Timberlake was given a promotional title of “Chief Flavor Officer,” it does not mean he actually was an agent of Bai.
Timberlake argues that he was merely a celebrity spokesperson and can’t be held liable for damages.
The case is ongoing.