An exec at HSN/QVC sent out a company-wide email this week telling their on-air talent to cut back on their “used car salesman” schtick and if that wasn’t bad enough … he didn’t BCC the recipients, meaning the email addresses of several major celebrities went out company-wide. 🤦♀️🤦♂️
Sources who’ve seen the email tell The Blast that the addresses of celebrities like Reba McEntire, Diddy, Curtis Stone and a ton more were plainly visible and accessible in the email. We’re told that those who work on the celebrity accounts were so furious that the information was sent out, that they started replying all to the email chain. Can you imagine if Diddy replied all?
The recent merger between HSN/QVC gave the conglomerate a ton of star power. Everyone from Ellen DeGeneres to Sheryl Crow to Wendy Williams to Jessica Simpson to Martha Stewart has lines within the company. The email, which was sent by Gordie Daniels, was a new set of guidelines for on-air talent (because Ellen really needs television guidance) and the advice was *not* delivered well.
“I want everyone to take the used car salesman, in your face delivery and throw it out if this pertains to you,” the email read. In addition to the internal backlash to the email, Page Six is reporting that several celebs, who the email was directed at, were livid about the rude and condescending tone.
Daniels is the on-air casting and training manager and talent development expert and, according to his LinkedIn profile, is a self-described “master communicator and organizer.”
Maybe not so much on that last part.
The president of HSN/QVC has since issued an apology (and probably remembered to BCC.)