3:20 PM PT: A rep for Forever 21 tells The Blast, "Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way."
Wakanda may be Forever, but an ill-fated marketing campaign by Forever 21 is not, because they just edited some highly controversial holiday merchandise after it caused a Christmas catastrophe.
The "Wakanda Forever Fair Isle Sweater" listed on Forever 21's online store has removed the blond-haired, blue-eyed model model who was originally rocking the sweater when the controversy began Tuesday morning.
Patrons of the clothing store were irate that the company did not feature an African-American person modeling the "Black Panther" merchandise, but rather chose a white model.
The move has ignited a conversation on race, fashion and advertising.
Now, Forever 21 has apparently scrubbed the model and quiet replaced him with an empty version of the Marvel sweater. The item is still available for purchase, but the site warns that it may sell out quick.
Calls to Forever 21 have not yet been returned.