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'Euphoria' Star Zendaya's Defunct Clothing Line at the Center of New Lawsuit

By Daniel Goldblatt

Zendaya's clothing line, Daya by Zendaya, went down in flames but it has been resurrected ... as the subject of a new lawsuit.

According to court documents obtained by The Blast, a company called Red Light PR claims they were hired in September 2016 to do public relations work for a company called IconMod on the Daya by Zendaya clothing line.

The deal called for Red Light PR to "assist with advertising, print and online placement, celebrity gifting and placement, influencer seeding and placement, events, brand development consulting, television and film placement, and/or digital strategy."

Red Light PR was to be paid $6,000 per month for their services.

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But the company claims IconMod breached the deal and now they claim to be owed $64,696.71.

Zendaya — whose hit HBO show "Euphoria" just ended its first season — is not a named defendant in the lawsuit.


In 2018, Zendaya cut ties with the company that made her collection after she found out orders were not being fulfilled.

She explained on Instagram, "I have learned that some orders for Daya by Zendaya have not been fulfilled and that complaints to customer service representatives have gone unanswered. I take these matters very seriously and value my fans who have supported DxZ."

Zendaya continued, "I am no longer affiliated with the company that was running DxZ but I will personally ensure that each and every outstanding order and issue is resolved."

She concluded the post by saying, "I apologize for any frustration that my fans have experienced and promise that my team I will be sorting this all out in the coming days."

The company's website now just features a photo of Zendaya and the message, "THANKS FOR ALL OF YOUR SUPPORT! STAY TUNED ON SOCIAL MEDIA FOR WHAT'S NEXT FROM ME."

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