The announcement made Thursday night, cited Paul’s “recent pattern of behavior” as its reason for cutting his advertisement revenue.
While YouTube didn’t point to any specific videos, Paul has been under a steady stream of fire since his controversial video where he showed a dead body in Japan’s “Suicide Forest.”
Following a brief hiatus, the YouTube star returned to the platform to apologize for his behavior and discuss suicide awareness, but then received a slew of backlash earlier after posting a video of himself tasering a dead rat.
He’s also had his content yanked from YouTube’s coveted ad-platform … so this last move is definitely going to hurt. YouTube giveth, and YouTube taketh away.
Keep an eye out for his next *genuine* apology video.