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Now that concerts are nonexistent, could virtual ones be on the horizon?

Virtual Concerts Could Become the Norm, Says Expert

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By Emily Reily

Are We Saying Goodbye To Live Concerts Forever?

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Could we all one day regularly attend concerts by our favorite artists while clad in a sweatshirt and sweatpants at home? One expert says this could very well happen.

Entertainment industry expert Jon Niermann spoke to Fox News about the subject, and says that while the coronavirus continues to strong-arm us into staying home, having more and more "virtual" concerts could be next on the list of big changes for us.

Virtual Concerts Will 'Continue To Stick Around'

Niermann says that virtual concerts shouldn't be looked at as a negative; rather, it should be seen as a positive thing that's come out of a bad situation.

“I actually think that is going to be one of those periods where we look back on a perfect example when they talk about unintended consequences and what has come out of this – that I do think that on the music side and artists via virtual touring and virtual fan interaction – is something that has been a really good thing that will continue to stick around."

Logistically, At Least, It's Different

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Other experts also say that virtual concerts may be here to stay.

iHeart Media president of entertainment John Sykes talked to Fox News about the subject in March, while putting together “FOX Presents the iHeart Living Room Concert for America."

At the time, Sykes said that producing a show for musicians performing from home is "something completely different than we’ve ever tried before."

Elton John Was All In For Special Virtual Concert

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When Sykes and iHeart Media chief programming officer Tom Poleman began to gather up support from artists for the charity event, they said they were surprised at the positive response they got, even from seasoned musicians.

According to Poleman, it was a cinch convincing pop legend Elton John to take part in "Living Room Concert For America."

“We were surprised to get an email back, the next day, saying, ‘Hey, how about I host?’ We would like to take credit for going to him as a host, but it was Elton’s idea,” Poleman said.

“He didn’t have his piano with him. He wanted to social distance himself from the piano delivery company, he was following protocol," said Sykes.

So there was general interest from artists in performing for fans despite the restrictions.

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Poleman talked about some of the differences between a genuine concert and a set of songs performed by someone in their living room.

“It’s certainly unlike anything that we’ve ever done. Normally, when we do our shows, we have state-of-the-art equipment, spare no expense to make it look great, you have all the glam squad coming in for the artists, but in this case, all you have is your cell phone and your living room and whatever instruments were there when the quarantine started."

Live Shows Just Can't Be Replicated In a Living Room

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While it's great that artists can perform these virtual concerts to help raise money for people struggling with the coronavirus, it's hard to believe that people would want to continue to stay away from live musical gatherings once the virus passes (or we get a vaccine).

It seems most people would want to get back to normal, and that would include going out to concerts with like-minded fans.

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