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Tom Brady may have split his pants, but he always has something up his sleeve.

Disney Uses Tom Brady Clout In Promotional Sports Pitch

Gettyimages | Mike Ehrmann
By Emily Reily

Disney, along with other TV networks, has been pitching advertisers in upfront videos to show that they are a valuable part of this new sports reality mid-COVID, and they're bringing football player Tom Brady along with them.

As Deadline writes, the 44-minute pitch video, where Brady makes a grand entrance toward the end, runs the gamut of media angles, from entertainment, to streaming, to news, and to sports.

The video took the place of the traditional upfront presentation from Disney that's annually held in New York City.

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Brady was in the pitch video for the last two minutes of the presentation, and like all sizzle reels, it's got some scripted conversations that are meant to sound spontaneous, but we all know they're not.

The Brady segment was supposed to be a play on Zoom calls, which we're all very familiar with at this point.

Anthony Anderson of "Black-ish" riffs with Tom Brady in the sizzle reel.
Gettyimages | Rodin Eckenroth

Anthony Anderson of "Black-ish" is on the video, along with Deon Cole from the show's spinoff, "Grown-ish."

Cole says, “I’m going to be upfront: I lied on my resume.” Then Brady butts in and says, “Resume? I never had one of those. Then again, I only have really had one job at this point."

Anderson asks, “Is that Tom Brady on our call?" as if he doesn't know what's going on.

“Now that I’m part of the Disney family, I can basically pop into any meeting I want," Brady answers.

Disney and the NBA, playing the game.
Gettyimages | Handout

Deadline says the video was put together before NBA owners voted to begin the league's season July 31 at Disney's ESPN Wide World of Sports site in Florida.

Having Brady in their back pocket was definitely a show of force by Disney, at a time when everyone has to think outside the painted lines.

According to The Hollywood Reporter, Disney president of ad sales and partnerships Rita Ferro says, “Having more flexibility now will only mean that we will be better partners in the long run, and they will be here for the long run."

Will Tom Brady "Man in the Arena," be as good as Michael Jordan's "The Last Dance"?
Gettyimages | Maddie Meyer

Tom Brady has been basically everywhere these days, even though the football season is just a vague memory for most of us.

According to Deadline:

"Even during the complete absence of live sports in recent months, the 42-year-old quarterback has been a constant media presence due to his stunning move to the Tampa Buccaneers after 20 years with the New England Patriots."

Adding to that hoopla is an upcoming Tom Brady docu-series called "Man in the Arena: Tom Brady," that's coming to ESPN in 2021. The nine episode series hopes to rival the recent Michael Jordan docu-series "The Last Dance."

We'll see how well it matches up.

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