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Taylor Swift Knew Her Catalog and Label Were For Sale and Never Bid, Nor Did She Ask

Getty | Expresstribune
By Mike Walters

Taylor Swift is publicly accusing her old record label of "blindsiding" her by selling her music catalog to Scooter Braun, but some music industry insiders believe she's not telling the whole truth.

Sources involved in the deal tell us, Big Machine Records, Swift's former label, has been on the market for over 8 months.

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We're told, along with Braun's investment company, major players like Universal, Sony, and Warner were involved in the possible purchase of the label, along with all the master recordings.

One music executive tells The Blast, "everyone in the business knew it was for sale, including Taylor Swift and her team."


Our source added, "The Big Machine sale was huge news in the music business and it was being discussed with music insiders for almost a year."

Big Machine owner Scott Borchetta has revealed that Swift was offered a longterm contract with the record label that would eventually allow her to own all her music.

However, the "Bad Blood" singer's attorney tells us, "Scott Borchetta never gave Taylor Swift an opportunity to purchase her masters, or the label, outright with a check in the way he is now apparently doing for others."

Giphy | Taylor Swift

Our sources say if Swift and her team, or even a group of investors lead by the star, had asked to bid on the company they would have been given the opportunity for an outright purchase, just like Justin Bieber's manager.

As we first reported, Braun and his company, Ithaca Holdings, only bid and purchased the label once it was clear Swift was not making the purchase herself.


In the end, if Swift wants to own the masters of her "life's work" she will now have to make a deal with Braun, his investors and the fund who joined in the purchase.

However, the group just dropped $300 million to buy the company and catalogs ... so it's unclear if they are in the market to sell.

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