Taylor Swift got the last laugh in the war with Scooter Braun, as her new album “Lover” debuted at no. 1 on the Billboard charts.
According to The Hollywood Reporter, Swift sold a total of 867,000 album units, with 679,000 being straight album sales.
Her last album “Reputation” debuted at no. 1 with a total of 1.238 million units in 2017.
“Lover” had the biggest first week sales for any artist since she released “Reputation”. The success of the new album means she broke some records.
Swift is now the only woman with six albums to sell at least 500,000 copies in a single week. The other albums include “Reputation”, “1989” (1.287 million), “Red” (1.208 million), “Speak Now (1.047 million) and “Fearless” (592,000).
The success of “Lover” means Swift is making a ton of cash that Braun won’t be able to touch. Braun recently dropped $300 million to buy the rights to Swift’s first six albums. “Lover” is not included in that deal with Braun.
Last month, Swift also announced she would be using a creative loophole to counter Braun buying her music catalog.
Swift revealed she would be rerecording her first six albums. She also denied her label head Scott Borchetta’s claims he offered her the chance to buy the catalog. She claims to have first heard about it online despite Borchetta’s story.
This album is very much a celebration of love, in all its complexity, coziness, and chaos. It’s the first album of mine that I’ve ever owned, and I couldn’t be more proud. I’m so excited that #Lover is out NOW: https://t.co/t7jK7XmEqa pic.twitter.com/NMgE7LTdGZ
— Taylor Swift (@taylorswift13) August 23, 2019
Swift has stood her ground in the ongoing feud with Braun over his $300 million deal with Big Machine Label Group founder Scott Borchetta, which gave his company the masters to all her songs prior to the upcoming album “Lover”.
She has expressed outrage over not being offered the right to purchase the masters, calling the Braun deal the “worst case scenario”. Swift claimed she was offered an extension of her recording contract with Big Machine Records, which had a provision that would eventually allow her to buy the music.
Swift has claimed she was never given the right to buy the catalog outright from Big Machine Records. She also has had a long-standing beef with Braun, and has issues with him taking the lead on buying it.
— Taylor Swift (@taylorswift13) August 31, 2019
Braun’s investment company, Ithaca Holdings, recently dropped the massive amount to get the rights. Braun has denied any shadiness involved with the deal and got support from Justin Bieber and Demi Lovato on social media.