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Sofia Richie and Scott Disick Hit Flamin' Hot Cheetos Event At NYFW: Yes, That's A Thing

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By Mike Walters

Sofia Richie and Scott Disick are expected to be a fixture at New York's Fashion Week this year, but what we didn't expect is for one of the shows to be the Cheetos brand. Yep, that's right, like Flamin' Hot Cheetos.

The couple both posted photos on Saturday, posed in front of a big pair of red lips and a large bag of Flamin' Hot munchies. "Like a snack" is emblazoned on the wall behind them.

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Our lips are burning just looking at it.

The runway show is invite only, but "House of Flamin' Haute" is also hosting a style bar, open to the public.

The bar will give fans the opportunity to receive their own "Cheetos-inspired" looks, like "caught snacking nails" and "cheetah tail braids."

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“We are continually in awe of how Cheetos fans share their love for the brand and express it in their own way, whether that’s creating original recipes with Cheetos or donning Cheetos-inspired hair, nail or makeup looks,” said the senior director of marketing at Frito-Lay North America.

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A little history on the greatest snack ever. Did you know the flavor was created by a janitor?

Richard Montañez was a janitor at Frito-Lay before an experiment with chili powder led him to create the special flavor that is now a household name.

Eva Longoria is now set to direct Fox Searchlight's "Flamin' Hot," a biopic about the man who rose from janitor to executive of the company.

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