The star got sweaty for her photoshoot to promote the new LQD CELL Shatter XT Metal sneaker.
Wearing a zip-up jacket, cut-out leggings and sports bra, mirrored images of Selena are seen throughout the campaign.
Puma picked the person campaign to feature Selena in, as they describe that the new design, “takes one look at a glass ceiling and breaks right through it.”
Much like Selena’s own life, Puma says the their shoes are, “Made for the girl boss who refuses to stay in a mold, this provocative silhouette shatters stereotypes in the gym, the streets, and everywhere in between.”
The athletic brand promises that, “When alternative colors and materials combine with LQD CELL stable cushioning technology, labels don’t stand a chance.”
Selena Gomez deserves to have comfy feet while she’s kicking butt and using her platform to stand up for what she believes in.
As we reported, the singer just penned an essay for Time magazine about the immigration crisis in the U.S.
Opening up about her own personal journey, Selena wrote:
“In the 1970s, my aunt crossed the border from Mexico to the United States hidden in the back of a truck,” Gomez said. “My grandparents followed, and my father was born in Texas soon after. In 1992, I was born a U.S. citizen thanks to their bravery and sacrifice.”
Selena elaborated that she feels immigration isn’t so much a political issue as an issue of humanity, explaining:
“It is a human issue, affecting real people, dismantling real lives. How we deal with it speaks to our humanity, our empathy, our compassion. How we treat our fellow human beings defines who we are.”