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Ryan Reynolds Breaks The Internet With New Ad Featuring 'Peloton Wife'

By Whitney Vasquez

Ryan Reynolds proved to be a marketing genius once again. This time, using the controversial "Peloton wife" as his muse in his latest ad for his partnership with Aviation Gin after the exercise biking company became under fire for its seasonal commercial which some are labeling as "sexist." For those who haven't seen the Peloton ad, it features actress Monica Ruiz, who's TV husband gifts her the pricey bike and she declares it's "changed" her life dramatically. It ends by the couple watching videos she's been collecting of her workouts over the past year. It seems innocent, right?

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Peloton Backlash:


Since then, spoofs have been making their way around the Internet with many pointing out the female in the commercial looks absolutely miserable with her gift. Others questioned what Peloton was thinking by making an ad that was so stereotypical of gender roles. "The first time I saw it I turned to my wife and asked 'How quickly would you divorce me if I gave you exercise equipment without you asking for it?' So... literally," wrote someone. Several people took it upon themselves to create their own versions of the commercial. "when my husband gets me a Peleton for Christmas ........" another wrote while adding their spoof.

Reynolds' Ad:

Ryan Reynolds, who just welcomed his third child with wife Blake Lively, took it upon himself to capitalize on the controversy. Debuting the new ad for Aviation Gin on his Instagram Friday night. In the video, he uses the same actress whose husband gave her the Peloton. She's sitting at the bar sipping on the premium gin with her girlfriends and looks devastated ... like she divorced his ass over the bike. "This gin is really smooth," she finally says. "To new beginnings." Then she downs the drink. Ryan Reynolds shared the video with the caption, "Exercise bike not included. #AviationGin." Fans and celebrities alike can't get enough of the actor's new ad.

Fans React!


"This is next level. 😂😂," funnyman Chris Pratt wrote, while Larry David's daughter, Cazzie, replied, "OH MY FUCKING GOD 😂😂😂😂 👏👏👏👏👏👏." Fans are labeling Ryan Reynolds a genius. “Genius @VancityReynolds genius…please tell me you have something planned with the husband from the ad also. That guy needs to get a couple lines with #AviationGin in hand,” commented a fan. "Well done. Better than that shitty Peloton commercial," stated another. "Ohhhh burn! Grace from Boston gets the ending she deserves!" wrote a third.

Following the controversy, the “Peloton Husband,” Sean Hunter, told Psychology Today, “My 5 seconds of air time created an array of malicious feedback that is all associated with my face. My friend texted me today declaring that I’m ‘a symbol of the patriarchy.’” According to Business Insider, Peloton's stock has taken a nosedive by 15% following the controversial ad. Speaking out The New York Times, the company stated, “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.”

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