Protestors in South Africa completely obliterated several H&M stores in response to the company’s now-removed advertisement that featured a black child wearing a hoodie that read “coolest monkey in the jungle.”
The protest was led by members of South Africa’s Economic Freedom Fighters party (EFF) on Saturday at the Clearwater Mall and several other Johannesburg locations, according to South African radio station Jacaranda FM.
EFF member Donald Mabunda told Jacaranda FM, “We are here to just remind them that the monkeys own this place … We are here to inform them, if you want to undermine the black people in this country, these are the results.”
Dozens of protestors sang, shouted and danced throughout the H&M stores.
The retail company faced widespread backlash earlier this week. H&M responded by issuing a statement apologizing “for offending people with this image of a printed hooded top.” The company said, “The image has been removed from all online channels and the product will not be for sale in the United States.”