The Crips are waving a white flag in the battle over Nipsey Hussle’s famous slogan, and also apologizing to the late rapper’s family while offering to hand over all the intellectual property.
An official for Crips LLC, the official company formed on behalf of the Crips street gang, tell The Blast, “there will absolutely be no trademark legal battle between their organization and Blacc Sam, brother of the late Nipsy Hussle.”
The statement adds that the company, “respectively vows to support the wishes of Lauren London and the Asghedom family.”
The Blast first reported the news that both the Crips and Nipsey’s brother, Blacc Sam, had filed trademark applications for “The Marathon Continues.”
The Crips say, “We realize that our actions may have been offensive and we have reached out to his family, respectively Nips sister, Samantha Smith.”
William King Hollis, the corporate communications director for the Crips LLC, tells us, “We are deeply sorry for any disruptions and melee that the trademark acquisition may have caused to his family, friends and fans.”
Hollis also explains that he had been in contact with Nipsey, before his untimely death, and the two had agreed to work together on a “mutual collaboration” for “The Marathon Continues.”
He says there was no malice when applying for the trademark, and adds that currently there are no members in the LLC who were members of Nipsey’s crew, or the Rolling 60’s Crips.
The organization is now prepared to turn over the trademark to Nipsey, although because it has not been fully processed they can probably just file to abandon their own application and let Blacc Sam’s go through.
They are also offering to donate all the proceeds from an upcoming Bloods & Crips-themed beverage.
Blood Kola and Crip-A-Cola will be available for purchase on July 15, and will “pay homage to the fallen Hussle with a release of limited edition beverages.”
Proceeds from the drinks will be donated to Time Done, which raises “awareness around the legal barriers that people living with convictions face,” and was endorsed by Nipsey.
It’s currently unclear if Nipsey’s family is willing to work with Crips LLC, or accept their apology, but turning over the IP is a good start.
As we reported, Blacc Sam is moving to take over all of his late brother’s estate and handle the business dealings that were still in the works when Nipsey was killed.
Among the lucrative ventures, Puma will be releasing a line of merchandise in honor of the “Victory Lap” rapper, and his popular TMC clothing line has seen a huge surge in orders since his death.