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Too Faced Boss Fires Sister For Transphobic Remarks Made About NikkieTutorials

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By Whitney Vasquez

While many praised NikkieTutorials for revealing she's living life as a transgender woman earlier this week, not everyone had positive things to say. After the sister of Too Faced cofounder, Jerrod Blandino, wrote something on social media targeting the popular beauty YouTuber, her brother fired her. Following NikkieTutorials -- real name Nikkie de Jager -- announcing her truth, Dani California, whose brother founded the makeup brand, reportedly took to her Instagram bio and wrote, "Transgender, huh? That’s not the only thing she’s been LYING about.”

Fans Attack Too Faced:


Although she removed the blurb quickly, fans had already taken screenshots and posted them to social media expressing their anger for the transphobic remarks. Many attacked her brother's makeup line. "This is why I will never support @TooFaced again. Using someone’s gender against them as blackmail? Can’t relate,” wrote one angry follower, while someone else responded, “I don’t know who needs to hear this but not ‘coming out’ as transgender isn’t lying, it’s survival. #TooFaced.” A third person commented, “How anyone could buy products from a company ran by people like this is beyond me."

The Company Issues Statement:

The backlash Too Faced gained from Dani's insensitive bio caused Jerrod to fire his sister on the spot. The makeup brand released a statement from the founder on Tuesday apologizing for the tasteless comments. “I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form,” he said. “I have always stood for love, equality, and kindness in my life and everything I do. I am sorry for the hurt she has caused. Let it be known that I am truly shocked and disgusted to my core at her recent actions. I do not tolerate this behavior, and she is no longer an employee of Too Faced. I would like to say how proud I am of Nikkie Tutorials, and how inspired I am for her strength and sharing her beautiful truth with the world. I am sending all my love to her.”

Revealing Her Truth:


As The Blast reported, NikkieTutorials revealed she's transgender in an emotional new YouTube video earlier this week. Stating she always wanted to share the news with her followers but under her own circumstances," she said, "it looks like that chance has been taken away from me." The Dutch beauty YouTuber, who has done makeup transformations on Lady Gaga and Kim Kardashian, uploaded a video titled "I'm Coming Out" and told her 12.4 million subscribers, "When I was younger, I was born in the wrong body, which means that I am transgender."

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