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McDonald's Unveils New Plant-Based Burger: Will You Try It?

McDonald's
By Gary Trock

McDonald's is the latest fast-food chain to test out plant-based food options for their restaurants.

The PLT (Plant Lettuce Tomato) sandwich was just announced to begin product testing in select markets.

McDonald's explained they will be conducting a 12-week test, beginning on September 30, of the PLT in 28 restaurants throughout Southwestern, Ontario.

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The PLT is made with a Beyond Meat plant-based burger patty. The chain promises that the patty has been "crafted exclusively by McDonald’s, for McDonald’s, to deliver the iconic taste customers know and love."

According to a release from McDonald's, VP of Global Menu Strategy, Ann Wahlgren:

“McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger ... We’ve been working on our recipe and now we’re ready to hear feedback from our customers."

McDonald's

The PLT sandwich is described as, "delicious, juicy, perfectly dressed plant-based burger on a warm, soft, sesame seed bun with the iconic McDonald’s taste customers have come to love from McDonald’s. Featuring a plant-based patty with no artificial colors, artificial flavors, or artificial preservatives, it’s a great-tasting “open wide and sink your teeth into it sandwich."

It comes with a price tag of $6.49.

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Fans are definitely excited for the new menu options, and have taken to social media to discuss the PLT.

"I haven’t eaten at McDonald’s for over a decade, but I would run to try the new PLT if it came to NY! Love our planet! Love McDonald’s again!" one person wrote.

Another applauded the Golden Arches for the clever name, "How can McDonalds be SO late to the party but still be the first to come up with PLT? It’s genius. Branding 101"

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