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McDonald's Enters The Fired Chicken Sandwich Wars With A New Offering Of Its Own

Gettyimages | Robert Alexander
By Clark Sparky

After seeing all the success its competitors have had with fried chicken sandwiches, it seems that McDonald's is ready to get in on the action itself. Months after the Popeyes chicken sandwich launched a nationwide craze, the Golden Arches announced it is launching its chicken sandwich in two markets -- Houston, Texas and Knoxville, Tennessee.

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According to McDonald's, they are testing two sandwiches in those markets. "Our two new delicious chicken sandwiches!" they wrote on Twitter. "The Crispy Sandwich is simply topped with butter and crinkle cut dill pickles while the Deluxe is topped with tomatoes, lettuce, and mayo. Both served on a tasty buttery potato roll."

Owners of McDonald's franchises have been clamoring for a superior chicken sandwich for awhile now. While the restaurant offers nuggets are a variety of sandwiches, nothing it has currently can compete with the quality of Popeyes and Chick-Fil-A.

Giphy | Robert E Blackmon

“A favorite, that our customers want, is a chicken sandwich. Unfortunately, they have to go to Chick-fil-A for it," the board of the National Owners Association, a group of McDonald's franchisees that formed in 2018, wrote in a July letter. “Chick-fil-A's results demonstrate the power of chicken. Yes, we have great Chicken McNuggets and our McChicken is a very good product. But we do not compete in the premium chicken sandwich category, either grilled or crispy.”

The restaurant teased the release of the new offerings back in October when they said in a statement, “we are inspired by the customer demand for premium chicken sandwiches, and are working closely with our franchisees to deliver what our customers want. Stay tuned."

The new products are being tested in the two markets until the end of January. There's no word on plans to release it in additional cities.

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