Kylie Jenner is not only enjoying some R&R while celebrating her birthday in Italy, she's also doing a little market research.
The billionaire makeup mogul was seen Monday strolling through the streets of Portofino with baby daddy, Travis Scott.
Wearing a white ruffled halter top paired with billowy red pants, Kylie looked like a fashionista even while window shopping.
One of the storefronts that caught her eye appeared to be a local beauty store, and the "KUWTK" star immediately flocked in to check out the local wares.
It's unclear if Kylie purchased anything, but she definitely seemed interested in the products Italy had to offer.
Kylie has been expanding the reach of her cosmetics company, and even partnered with sister Kim Kardashian for a new fragrance line.
Kim announced the collab on Monday, writing that, "I’m so excited for my first ever @kkwfragrance collab with @kyliejenner!!! The collection features three lip-shaped bottles in red, pink, and nude for $40 each. I can’t wait for you guys to see how amazing these scents are!!!"
As we reported, Kylie also recently filed trademark applications to slap her brand on a line of fake nails.
All her upcoming products will definitely keep Kylie at the top of the list of top earners in the world ... and help fund more lavish birthday celebrations.
It's been a non-stop party for Kylie and her crew as they relax aboard a gigantic yacht anchored in the waters off the coast of Italy.
Along with fun in the sun, the group has been enjoying delicious food and LOTS of drinks.