Kylie Jenner’s cosmetics products are one of the hottest Christmas gifts this holiday season, but it has also become the target of criminals and a Southern California beauty store fell victim to a crazy heist…and it was all caught on tape.
The burglary went down inside of an Ulta store in the city of Oxnard, where several men walked right into the store and started loaded trashbags right off of the Kylie pop up display.
The insane video, obtained by ABC 7 in Los Angeles shows just how brazen these criminals were while trying to load up on Kylie merchandise.
The news outlet described the video on their social media, saying, “Retail crooks casually stroll into a SoCal Ulta store and help themselves to bags full of Kylie cosmetics. And the employees are powerless to stop them.”
Apparently, it is not the first time this time of thing has happened in the area. According to the report, “The thefts come just days after thieves walked out of an I.E. Nike store with thousands of dollars in shoes.”
In the video, you can clearly see the group of thieves quickly grabbing as many handfuls as they can of Kylie merchandise.
You can hear the store alarm going off while the act is taking place, and patrons of the store shocked to see what is unfolding.
The burglary took place on Monday night inside The Collection at RiverPark shopping center.
Police in the area are investigating the case, and the video is a good piece of evidence since you can partially see the men in the video.
According to the report, the incident happened just a few days after a similar hit inside an Ulta store in nearby Thousand Oaks.
But, in the case three men were arrested for the crime and were caught with $2,500 of merchandise from the store.
So, it seems the two cases may not be related.
For Kylie, the good news is the stores are using her products near the entrance of the stores because of its popularity. The problem, however, it makes the products an easy target based on the proximity to the door.
Check out the insane video…The suspects are still at large.
Kylie Jenner scored a deal fit for a self-made Billionaire after she sold part of the cosmetics company for 600 Million.
It was announced earlier this month that the 22-year-old makeup mogul sold 51% of her cosmetics company.
Kylie sold the shares to Coty, Inc, a New York-based multinational beauty company that owns brands like Guess, Adidas, and Calvin Klein.
A press release outlining the deal was sent to media outlets.
“Coty Inc. (NYSE:COTY) and Kylie Jenner announced today that they have entered into a long-term strategic partnership in order to jointly build and further develop Kylie’s existing beauty business into a global powerhouse brand. Together, Coty and Kylie will set and lead the strategic direction of the partnership, focusing on global expansion and entry into new beauty categories. Kylie and her team will continue to lead all creative efforts in terms of product and communications initiatives, building on her unrivaled global reach capabilities through social media,” it reads.
Kylie did sell off the majority of her company, she will still be heavily involved in the creative direction of the company.
Kylie addressed the deal on her social media and detailed the future of the brand.
“I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world. I look forward to continuing the creativity and ingenuity for each collection that consumers have come to expect and engaging with my fans across social media. This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse,” Kylie said.