Kanye West isn’t just tweeting about the global domination of his company, he’s taking action by officially laying the groundwork for his conglomerate.
According to records obtained by The Blast, Kanye filed 24 trademark applications on April 20, all for “Yeezus.”
The types of services listed range from record production, music, retail stores, toys, video games, clothing, cosmetics and even jewelry.
Kanye said his company is called Yeezy, but it sounds like the rapper will use that umbrella to market all the sprockets of his franchise, like Yeezus, which was the name of his 2013 album.
In his most recent rash of tweets, Kanye declared that his company will reach a billion dollars by the end of the year and is the “2nd fastest growing company in history.” He also said he makes more money in shoes than Michael Jordan.
Regardless of what those close to Kanye may think about his behavior, he’s clearly on a mission.