Hugh Jackman’s bringing jokes about Ryan Reynolds’ Aviation Gin to Instagram.
On top of being handsome, successful, and beloved, Hugh Jackman and Ryan Reynolds are also pretty dang good at social media. They’ve harnessed their friendship/good-natured rivalry into a pretty genius promotional machine in a way that doesn’t feel too gross or exploitive.
The latest in their hilarious back-and-forth was posted by Jackman on Thursday: a picture of a truck of Reynolds’ Aviation Gin getting towed. He included the cheeky caption “Couldn’t have happened to a nicer guy.”
While this is almost definitely some kind of guerilla marketing for Reynolds fledgling gin brand, it’s pretty expertly done.
Hopefully these two will keep the trolling going, and bring Jake Gyllenhaal along for the ride from time to time.