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A Good Natured Rivalry

On top of being handsome, successful, and beloved, Hugh Jackman and Ryan Reynolds are also pretty dang good at social media. They've harnessed their friendship/good-natured​ rivalry into a pretty genius promotional machine in a way that doesn't feel too gross or exploitive.

Keep It Going

While this is almost definitely some kind of guerilla marketing for Reynolds fledgling gin brand, it's pretty expertly done.

Hopefully these two will keep the trolling going, and bring Jake Gyllenhaal along for the ride from time to time.

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