"The Haunting of Sharon Tate" actress got a real fright on Monday when she changed her hair color from dirty blonde to winter white, with the move so drastic Duff told fans she needs a new name.
It appears to be the first time she's dyed her hair since giving birth, as the beauty practice is frowned upon by doctors during pregnancy.
It started out all fun and games with a team of three working on Duff, but turned into a potential disaster when she was put under the dryer.
"This feels like hot flames on my head," Duff stated, before begging an employee to "put the fire out."
Even though it hurt, Duff seemed to love the results and shared a post-salon snap saying, "mission was accomplished."