Dwayne Johnson has already conquered multiple facets of entertainment, but now he’s looking to take over another industry as he sets his sights on turning his legendary workout regimen into a fitness empire.
According to documents obtained by The Blast, the company The Rock uses to secure his intellectual property recently moved to lock up the rights to “Iron Paradise,” which is the name of the star’s state of the art gym.
The filing says the plan is to slap Iron Paradise on athletic wear like sweatbands, socks, shoes, gym suits and even sports bras. The Iron Paradise brand also plans on expanding into fitness equipment like resistance machines, treadmills, weights and rowing machines. For kids, they may soon get their own Iron Paradise jungle gyms and workout themed video games.
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Finally, Iron Paradise also lists an intent to become a full on health club and fitness center with gymnasiums, amateur youth sports services and also “An ongoing series featuring motivational and inspirational topics provided through digital webcasts.”
Johnson’s main Iron Paradises are the gyms in his Florida and Los Angeles mansions, but he also uses it to refer to the traveling gym that goes with him on movie shoots like “Jumanji” and “Rampage.” It features over 40,000 lbs of equipment trucked in by multiple 18-wheelers and takes a small army to set up and break down. He shoots many of his social media videos and inspirational messages to fans during workouts in the Iron Paradise.
It also features zero mirrors and has a full-service kitchen in the back. We’re fully on board with those two features.
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