Dennis Rodman is almost 4 months of sobriety under his belt since the airing of his ESPN’s 30 for 30 special and is taking his career seriously and is hoping to land a comeback to the NBA, this according to his agent who says the big man actually helped get sober.
We caught up with Darren Prince, mega-agent and CEO of Prince Marketing Group who has worked with huge stars like Magic Johnson, Hulk Hogan, Dennis Rodman, Chevy Chase, Charlie Sheen, Carmen Electra who is currently on a national book tour and promotion of his ‘Aiming High Foundation’ for those struggling with substance abuse.
“He has about four months sober,” Prince said of Rodman. Adding, “He is doing great.”
When asked about the Dennis taking his life and career more seriously, Prince confirmed
“He wants to come back,” but clarified, it would be “maybe coaching or on an advisory board, hoping a team will give him the opportunity.
Prince is currently on a book tour promoting his memoir, “Aiming High” which documents his own struggles with opioid addiction. In the book, he describes the moment he decided to get help, and how one of his most famous clients helped him to reach that goal.
Prince makes it clear, Rodman was one of the driving forces behind his recovery, saying, “He helped me over 11 years ago, we sort of have a big brother little brother relationship.” Darren also credits Magic Johnson for his darkest times.
After Darren got sober he realized his life’s purpose, he has invested in building an “Aiming High” platform and foundation to help others who are struggling with addiction and substance abuse.
The “Aiming High Foundation,” which launched this week, is meant for people in need of treatment and are unable to pay for their own rehabilitation. Darren hopes to through funding of the program to save one life at a time.
“It is such a gift being able to help others through my pain and my purposeful journey in life. Addiction does not discriminate; it doesn’t care if you’re from Yale or Jail or Park Ave or Park bench. Aiming High is a message of hope and recovery because everyone knows someone suffering from this deadly opiate epidemic,” said Prince.
Prince’s goal is to spread the word of sobriety and get help from some of his famous clients who have suffered from the same disease. He was one of 200 guests at the White House in October of 2018, observing President Trump sign the opioids legislation into law.