Beyoncé has shut down a man who was attempting to launch a clothing line that she believed was trying to profit from her years of hard work by using a similar name.
As The Blast first reported, on the same day Beyonce’s Ivy Park clothing line was released, a company named 47/72 Inc. – run by an L.A. man named Mike Lin — filed docs to register a trademark for Poison Ivy Park to use for selling clothes online.
Bey’s legal team filed an opposition to the application, claiming the name was too similar to her Topshop brand and would damage her brand and confuse customers. She explained due to her celebrity, the Ivy Park brand has become internationally famous and a substantial commercial asset.
47/72 Inc. responded, saying the name Poison Ivy Park was distinctive because it had the word “poison” in it and no one would confuse it with Beyoncé’s company.
But according to court documents filed last week the Trademark Board came back with their decision and sided with Bey, entering judgment in her favor and refusing to allow 42/72’s attempt to trademark Poison Ivy Park.
Apparently, 42/72 never responded to Bey’s motions, so the judge ruled in her favor.