Beyoncé has officially joined the Three Stripe Life!
Adidas made the announcement Thursday with a video advertising the partnership with Bey. The deal includes relaunching and expanding her already existing activewear brand, Ivy Park.
“This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Queen Bey said regarding the news.
She’ll also retain sole ownership of her brand, as announced by Adidas: “This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.”
Bey will also be able to add Creative Partner to her résumé while developing new signature footwear and apparel.