Ariana Grande has filed a $10 million-dollar lawsuit against the clothing store Forever 21, accusing them of screwing her over after a potential endorsement deal fell apart.
According to court documents obtained by The Blast, Grande is accusing the store of infringing on several of her copyrights and trademarks.
Grande explains she is one of the most successful artists in pop culture today and “has the largest social media following of any female celebrity in the world. She says companies seek her out and are willing to pay enormous sums of money for her promotion.
The singer reveals she is paid several husband thousand dollars per social media post. She can even command millions of dollars for long-term endorsements.
Grande claims Forever 21 approached her to endorse their brand last year. She says the company reached out after the release of her single “Thank U, Next”.
The parties tried to work out a deal in December 2018 until January 2019, but were unable to agree on terms.
She turned down the offers because they refused to pay the “fair market value for a celebrity of Ms. Grande’s stature.”
She says, “Fearing irrelevance in a rapidly evolving market with increasing competition from other fast fashion brands, rather than pay Ms. Grande, Forever 21 and Riley Rose, the beauty company started by the daughters of Forever 21’s founders (collectively, “Defendants”), instead stole her name, likeness, and other intellectual property to promote their brands for free.”
Grande says Forever 21 launched a “misleading campaign” that “capitalized on the concurrent success” of her album by publishing 30 unauthorized images and videos “misappropriating” her name and likeness. The singer believes this happened to make it look like she endorsed the brand.
She says Forever 21 even hired a model who looks strikingly similar to her. Grande says they even copied looks she had in her 7 Rings music video.
Grande saw the campaign and immediately contacted her attorneys. She claims Forever 21 did not remove the images immediately and she wants to be paid.
The singer is demanding the $10 million, plus an additional $600,000 for Forever 21 using her song without permission.
The singer recently had a separate lawsuit dropped, over her “God is a Woman” music video.
Grande also settled a $50,000 legal battle with a photographer named Robert Barbera.