Ariana Grande is turning her moniker into an anthem, and hoping that fans who get a whiff of her new smell will have the inspiration to do “Grande” things.
The “thank u, next” singer is planning on releasing a new perfume, and is attempting to lock up the name, “Be Grande.” She may be even be planning on extending “Be Grande” into a full line of products, because trademark documents filed under Ariana’s company claim the name will also be used for body lotions, bath gels, body scrubs and body mists.
Grande already has two other fragrances out, Ari and Cloud, but they are not developed into full cosmetic lines.
The star has actually previously tried acquiring “Be Grande,” but a mishap with the documentation forced her to ditch the filing. Unfortunately, she’s not off to a great start on the revival because the U.S. Patent & Trademark Office has already flagged Grande’s application for missing certain requirements, like her signature.
According to trademark records, it also appears Grande recently abandoned a catchphrase she was thinking about using with the possible line: “Be Bold. Be Beautiful. Be Grande.”
Too bad, we kinda like it.