Adidas just hit a huge milestone. They’ve overtaken Nike’s Jordan brand in sales and some of the credit can go to Kendall Jenner. Nike still holds the top spot for overall sales but surpassing Air Jordan is huge.
At the end of May, model du-jour Kendall Jenner announced her official partnership with Adidas. The star is constantly sporting the brand, pairing the footwear with everything from workout gear to dresses.
With the popularity of the athleisure trend, sneaks are no longer just for the gym. It also means you can wear sweatpants in public and we’re all about that life.
Adidas is one of many sports apparel brands trying to capture the female market, using mega-stars like Jenner to appeal to the fit and the fashionistas, alike.