Kylie Baby is coming!
Kylie Jenner announced her new business venture Tuesday night on Instagram. She revealed in a post that her beauty company, Kylie Cosmetics, is launching a baby care line called Kylie Baby, which is set to be released on September 28.
According to the Keeping Up With The Kardashians star, the line will offer vegan and hypoallergenic products.
Expanding Her Business
“i’m so excited to introduce @kyliebaby to you guys 🤍 ,” Kylie wrote in the caption. “it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom.”
She added: “i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th ☁️ @kyliebaby”
Since the launch date is just around the corner, the new line already has an official website.
How She Created The Brand
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A special note from Kylie, who is currently expecting her second child with Travis Scott, can also be read on the site, and she shared a little story about her journey in creating the brand.
“I am excited to introduce Kylie Baby. This is something I have been working on for more than three years and it’s been so hard to keep this a secret. I’m so happy it’s finally here,” she wrote.
She continued: “When my daughter was born I was working on developing Kylie Skin and I started to research baby skincare products and ingredients because I wanted to make sure I was putting gentle, clean, safe products on her skin that followed the core principles of my Kylie Skin … vegan, cruelty free, gluten free, paraben and sulfate free, etc. Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favorites for yours.”
Kylie added: “Bath time has always been our special time together and my favorite part of the day. It’s so amazing for us to now have these products that my daughter helped me create, to make our bath time even more special.”
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The expectant mama also offered a sneak peek of what’s to come on launch day, posting videos of a lotion, body wash, shampoo, and conditioner on her Instagram stories.
She showed off a cloud-shaped box filled with Kylie Baby products. She shared some details while filming the content, saying: “These are all Stormi-tested and approved. These are the only products we use for the past maybe the two years now, which is crazy.”
Kylie also revealed that the line’s shampoo and conditioner duo are her favorites because they have made her daughter’s hair “so soft” and helped “define her curls.”
“Fun fact: I posted this really cute photo of Stormi a year and a half ago, and we were testing Kylie Baby then and used these bubbles,” Kylie recalled. “I wouldn’t recommend this for your own kids, but Stormi basically used to try to eat this bubble bath and put it in her eyeballs.”