Barron Trump’s beverage brand has officially entered the market, weeks after The Blast reported that its first product was set to debut in May.

Sollos, the company where Donald Trump’s youngest son is listed as one of five directors, has now launched its first ready-to-drink beverage, a canned Pineapple + Coconut Yerba Mate.

Neither Barron nor his father has commented publicly on the 20-year-old’s exact role in the company.

Barron Trump Steps Into The Beverage Market

Barron seems to be moving out of his family’s political shadow and establishing himself in the business world.

Alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez, the 20-year-old NYU business student is listed as a co-founder and director of Sollos, a new Florida-based wellness beverage company targeting the energy and functional tea market, per CNN.

However, the company appears to be following Melania’s playbook of keeping details about Barron away from the public, as it has remained evasive about his exact role.

Sollos Debuts Its First Beverage Product

Sollos recently launched its debut product at a party in West Palm Beach, introducing a ready-to-drink canned Pineapple + Coconut Yerba Mate that costs $39 for a 12-pack.

The company teased the release in an Instagram post, sharing a video of an ocean wave with the May 22 launch date.

Yerba mate is a caffeinated herbal beverage that has become increasingly popular among younger consumers, many of whom use it as a coffee substitute.

A representative for Sollos said, “In the foreseeable future, Sollos will only have one recipe. We didn’t set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.”

Barron Trump Seems To Be Embracing Adulthood

Barron’s move into business appears to be part of a broader shift as he quietly takes on more adult roles within the Trump orbit.

According to a 2025 Forbes evaluation, the youngest Trump is reportedly worth more than $150 million, largely due to World Liberty Financial, a Trump family cryptocurrency company he co-founded.

He has also been credited with helping boost his father’s appeal among younger voters by connecting him with influencers such as Adin Ross and Theo Von, as well as podcast host Joe Rogan.

Barron also appeared alongside his older siblings and their spouses at the president’s State of the Union address earlier this year, a rare public moment that suggested he may be stepping more visibly into family life.

Barron Trump’s Absence Fuels Family Rumors

However, unlike his older siblings, who have taken on political roles and public-facing engagements, Barron has largely remained out of the spotlight, with reports crediting Melania for protecting his private life.

He has rarely been seen mingling with Donald Jr., Ivanka, Eric, and Tiffany Trump, as sources have claimed. Melania has kept him at a distance because of their different upbringings and the large age gap between them.

Barron was noticeably absent from Don Jr.’s wedding to socialite Bettina Anderson on May 23 in the Bahamas, fueling rumors of family discord.

Melania Trump’s Alleged Tension With Ivanka Resurfaces

The speculation also comes against the backdrop of Melania’s long-reported tension with Ivanka, which dates back to Trump’s first term.

In her 2020 book, “Melania and Me: The Rise and Fall of My Friendship with the First Lady,” “Melania lived in New York. She didn’t appear in public or release statements to the press. Her social media was quiet,” author Stephanie Winston Wolkoff wrote.

Melania, who allegedly nicknamed Ivanka “The Princess,” was said to be furious over how Trump’s daughter positioned herself in Washington while Melania remained in New York City so Barron could finish the school year.

According to NewsNation, the first lady felt “overshadowed” by Ivanka in 2019 and was particularly upset when the first daughter allegedly tried to change the name of the West Wing “Office of the First Lady” to the “Office of the First Family,” a move that was denied.

However, Melania is reportedly determined not to let history repeat itself, with the recent high-profile meeting with King Charles and Queen Camilla proof of her alleged new approach.

“Melania is much more in power and control than she was in the first presidency and didn’t want Ivanka coming to this meeting,” a source said to the outlet.