Sydney Sweeney’s Lingerie Snap Has Fans Saying ‘Holy Smoke'
By Kelly Coffey-Behrens on March 9, 2026 at 10:00 PM EDT

Sydney Sweeney is turning heads once again after a fan account reshared one of her lingerie photos and sent admirers straight to the comments section. The "Euphoria" star's shot quickly grabbed attention online, with one fan especially stealing the spotlight after reacting, "Holy smoke she's SEXY."
Sydney Sweeney Poses In Glamorous Lingerie Look
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In the eye-catching image, Sweeney is seen posing in a dressing-room setting while wearing a black lace lingerie set paired with sheer black gloves. She sits at a vanity surrounded by glowing mirror lights, creating a glamorous backstage atmosphere reminiscent of old-Hollywood dressing rooms.
It didn't take long for fans to jump into the comments section once the glamorous photo started making the rounds online. "Holy smoke, she's SEXY," one fan wrote, pairing the remark with rose and heart emojis as others liked the comment.
Sweeney Addresses Backlash Over American Eagle Denim Campaign
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Sweeney has also recently found herself at the center of a much larger conversation online following her American Eagle denim campaign, which sparked controversy earlier this year.
The campaign, titled "Sydney Sweeney Has Great Jeans," launched on July 23 and quickly ignited debate on social media. Some critics argued the slogan's play on the word "jeans" and "genes" carried troubling implications about genetic superiority, while others said the ad leaned too heavily into the male gaze and drew comparisons to Brooke Shields' controversial 1980 Calvin Klein denim campaign.
Sydney Sweeney Responds To Denim Ad Backlash
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In an emotional interview with PEOPLE, Sweeney admitted she was caught off guard by the backlash. "I was honestly surprised by the reaction," the actress said. "I did it because I love the jeans and love the brand. I don't support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren't true."
Sweeney also made it clear that she does not support hateful rhetoric, emphasizing that the controversy surrounding the campaign does not reflect her personal beliefs.
American Eagle Defends Campaign As Sweeney Speaks Out
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Shortly after the ad campaign began generating widespread online discussion, American Eagle addressed the controversy directly on social media.
In an August 1 Instagram statement, the brand defended the campaign's messaging and made it clear that the focus was always meant to be on the denim itself. "'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story," the company wrote. "We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."
Sweeney also used the moment to clarify her own stance during her interview with PEOPLE, explaining that she felt compelled to speak out after seeing the online debate escalate.
Sydney Sweeney Says She 'Leads With Kindness' Amid Campaign Backlash
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The actress described herself as someone who "leads with kindness," adding that she wanted to address the situation in hopes of easing the negativity surrounding the campaign.
"Anyone who knows me knows that I'm always trying to bring people together. I'm against hate and divisiveness," Sweeney said. "In the past, my stance has been to never respond to negative or positive press, but recently I have come to realize that my silence regarding this issue has only widened the divide, not closed it. So I hope this new year brings more focus on what connects us instead of what divides us."