Where Khloé Kardashian Stands With Good American Revealed

Khloé Kardashian finally clears the air on the widespread speculations about her company, Good American.

The reality TV star recently addressed the topic while answering several questions on a recent episode of her podcast. The rumors come after fans have noticed silence and alleged non-partisan traits from the star on her social media.

Khloé Kardashian co-founded Good American with Emma Grede in 2016. The brand initially launched denim wear before broadening its horizon later on to include activewear and swimwear.

Kardashian disclosed her current standing with her company amid the rising speculations on the "Ask Me Anything" segment of her Khloé in Wonderland Podcast.

Many questions came in from her relationship status, her stance on having more kids, and other details of her personal life, including her worst habits and tattoos.

One of the questions she read was "What is my current position with Good American?" to which she responded that she is still the co-founder and owner, stressing that nothing had changed regarding her status with the company.

She continued explaining that being in the background connotes that the company is strong enough to stand on its own.

"At first, I think you really want to help build the brand as much as you can, and we have definitely done that. But Good American is doing so well, and Good American is strong enough and stable enough to sustain on its own, but I am still very much co-founder and owner of the brand," she said on the podcast.

Her statement clears up rumors that she is not part of the company anymore, with alleged claims that she distanced herself.

Earlier this year, the whispers started swirling after a content creator pointed out that while Kardashian had been actively promoting her collaboration with Fabletics, her Instagram grid had not seen the Good American light since 2024.

Before the TV stars' address, an insider told US Weekly last month that the mom of two had washed her hands of the strategy and operations for Good American while she remains an ambassador for the brand.

They also noted that although she is "still an investor," she is rather investing her time and attention in "her newest podcast project and her Khloud line, for which she is hoping to release more new products soon."

The rumors about Kardashian and Good American explored different angles, including her relationship with Grede, with whom she co-founded the denim apparel brand almost a decade ago.

Kardashian, however, did not address this on her recent podcast, but Complex notes that a source previously revealed that her back-burner status in the company exists because of her relationship with Grede.

Grede, who is also in business with Kim Kardashian as a founding partner for Skims, allegedly has unresolved tension with the "Keeping Up With The Kardashians" alum.

According to them, Kardashian and Grede "had a working relationship that fizzled out," which has allegedly taken Good American in a new direction.

While Grede remains focused on the day-to-day activities and running of the company, her business partner offers support without making the denim brand her top priority.

The implication of this tension might impact the brand in the future due to the fact that Kardashian's promotion was a major selling point.

Internet police have fished out reasons to believe that the speculations about a fractured relationship between the business partners exist. Observant fans noticed that Kardashian is no longer following Grede on Instagram, while Grede follows almost all the members of the Kardashian-Jenner clan.

According to The US Sun, it appears that Grede has decided to return the gesture and is not following the reality star on the platform any longer, despite their long-term friendship and the successful fashion brand they built together, focused on size inclusivity and body positivity.

The last post Kardashian has on her feed promoting the brand was shared in August 2024, featuring pictures of herself modelling a pair of blue jeans, topless, with a denim jacket from the collection, which she used to cover her breasts.

Along with her collaboration with sportswear company Fabletics, and her fragrance XO Khloé, he podcast and Khloé Foods, Good American remains in the reality TV star's Instagram bio

Kardashian got dragged to court after a former staff member, Brooke, claimed that she was fired unjustly because of her medical condition.

She claimed that during the period she worked for the company, which spanned from 2019 to 2023, she suffered mental and emotional stress because of her boss's insensitive reactions to her cancer battle.

Brooke filed a lawsuit seeking unspecified damages for wrongful termination, cancer discrimination, and intentional infliction of emotional distress. She claimed that she presented a letter from her doctor covering her need for rest amid her cancer treatment.

The former employee stated that she requested to work remotely, but her employers, Kardashian and Grede, allegedly wanted her to take a medical leave of absence instead.

The Blast reported that Good American's legal team fired back, requesting for evidence and concrete proof that she was negatively impacted while working for the company. They also filed a court document requesting that Brooke undergo a medical evaluation.