Cardi B Makes Money Moves Amid Baby Daddy Split Drama

Cardi B's rich roots are about to make her some cool cash!

The rapper made good on her promise to reveal the secret behind her luscious tresses years later by announcing her new hairline, "Grow Good Beauty," to help her teeming fans get healthy-looking hair after years of creating the perfect formula.

Cardi B's business move comes days after speculations began about the state of her relationship with NFL wide receiver Stefon Diggs, whose team lost at the recently concluded Super Bowl event at Levi Stadium, California, on Sunday evening.

Cardi's announcement video on TikTok opened with a clip of her in 2023 explaining that the journey to naturally grow out her hair to such an impressive length began in 2016. Still, she has chosen to remain tight-lipped about the product she has used due to her desire to test it on herself properly.

She gave a rundown of her profile as Belcalis, a mother of four, who grew up in the Bronx with a burning passion for creating the perfect haircare formula. Cardi shared close-up clips of her strands, bouncing them at the camera while emphasizing that she wants "b-tches hair to grow."

The rapper confessed that she did not use to like her hair when she was younger, but now she has grown to love it and appreciate it as a part of her, stressing that her hair is strong and very natural. Cardi concluded the video pronouncing the name of her brand "Grow Good," ending it with her signature "grrr."

Cardi's video was well received by thousands of fans who left hundreds of comments under the post praising the singer for focusing on the bag, despite the alleged breakup from Diggs a few days ago. More commenters declared that the rapper is the only celebrity they would buy hair products from because her hair journey has been an inspiration.

The rapper earned praise from more TikTok users for making her natural hair the selling point while assuring her of massive sales due to her warm personality and business enthusiasm.

Cardi's goal for her hairline is not just money-centric; the celebrity had declared in 2021 that her hairline would teach people about "Afro-Latina" hair, noting that she was inspired to get to work after she was slammed about a video she shared about her natural hair.

Although it took four years for her dream to actualize, the TV personality stressed that it is time for people to educate themselves on the concepts of nationality, race, and ethnicity.

As shared by The Guardian, the musician hopped on Instagram to emphasize that people often confuse every Hispanic person as Mexican, hence they must have the same hair texture, color, and features.

"Being Hispanic/Latina don't make your hair long, don't make your skin light [and] don't make your face features slim especially [if you come from] Latin countries from the Caribbean islands … DNA has something to do with your hair not your nationality," the star noted.

She continued that the haircare line was something she was working on for herself and her daughter. Cardi also gave a hint of what her fans may expect in the kit when she shared a hair mask recipe in 2020, which included avocado, argan oil, mayonnaise, black castor oil, olive oil, two eggs, honey, and banana.

The 33-year-old recorded massive success with her debut album in 2018, "Invasion of Privacy," which clinched the Grammy for Best Rap Album category and produced smash hits like "I Like It," "Ring," and "Bartier Cardi."

As noted by Yahoo!, the star also made serious money for her music exploits that year by raking in $28 million in 2019 from album sales, streaming revenue, and live performances, according to Forbes.

The star also earned millions from her other hits like "WAP" and "Up," alongside earning $1-1.5 million per show for appearances, and higher earnings for larger festival appearances.

Cardi herself admitted that she gets an impressive payout for performing in big venues within and outside America, reaching up to $2.5 million.

Aside from blasting the speakers across arenas in the world, Cardi also makes money from strategic partnerships with fashion brands like Fashion Nova. The star has also signed several endorsement deals with high-class brands like Reebok, Pepsi, and Balenciaga.

Five years ago, she diversified into the food industry by launching a vodka-infused whipped cream brand, Whipshots, which reportedly recorded over a million sales in its first year. Since then, the artist has sold over 5 million cans of this whip shots, all adding to her financial portfolio.

Cardi did not pass up the opportunity to share her side of the story regarding her experience at Levi Stadium on Sunday night, where she was spotted on the stage with Karol G and Pedro Pascal during Bad Bunny's performance.

As shared by Page Six, Cardi took to Instagram to rave about having a good time at the game as they took the energy for the night back to the Airbnb for a photo session.

The media personality uploaded a video of herself running and dancing on the field in a cream-colored Zimmermann corset paired with a shoulder silk top, a custom Candice Cuoco skirt, and a pair of  Tom Ford thigh-high gladiator boots.

Rumors about the trouble in Cardi and Stefon's paradise emerged after the game, where Cardi's friend shared that she left the stadium after her appearance on Bunny's set.

The rapper's partner was also spotted with Offset's alleged mistress, Pree, at the game, telling him, "I love you" as they shook hands while he left for the field.

Pree was also seen on the field near the wide receiver, sharing a mirror selfie of herself with an all-access badge to the New England Patriots' team hotel. Cardi and Stefon have since unfollowed each other on their respective Instagram accounts.

The rapper and the athlete have not kept details of their whirlwind romance from the public, and she was often spotted at his game, cheering him on in the crowd. The Blast noted that in January, she was there to show him love and support after his team earned a ticket to the Super Bowl.

Cardi braved the chilling weather to rush onto the field and give Stefon a warm hug, declaring that she is very excited for him and the whole team because they have been working day and night to clinch the ticket.

The Grammy winner expressed immense pride in Stefon for bouncing back from his ACL injury and still giving his best in every game.

The duo were spotted with each other in 2025, sparking dating rumors on Valentine's Day, and took the party to a New York Knicks game, holding hands as they arrived. Cardi and Stefon went Instagram official last June, sharing romantic pictures of themselves on a yacht. 

By November of the same year, she welcomed a son with the NFL superstar, expanding her beautiful brood to four kids. The duo has neither confirmed nor denied the swirling narratives surrounding their relationship drama.

What move will Cardi B make next?