Matthew McConaughey's Cheeky Valentine's Day Plans Include No Pants And A Horse

Matthew McConaughey and Camila McConaughey are skipping the candlelit dinners and prix-fixe menus this Valentine's Day, and instead, they're going full Texas. The couple marked the holiday by quite literally riding bareback, a moment captured in a cheeky new photo tied to their tequila brand, Pantalones Organic Tequila. The image is officially dubbed the "Official Tequila of Riding Bareback," a title that fits perfectly within the brand's ongoing Official Tequila Of campaign, which thrives on humor and not taking life too seriously.

For fans looking to channel that same energy without hopping on a horse, Pantalones is also rolling out a Valentine's Day-friendly option nationwide at Fuzzy's Taco Shop.

The brand has partnered with the casual chain to offer the Party Pants Marg, a two-flavor margarita flight served in a duo-legged "pants" cup. Each "leg" holds a different flavor, letting guests mix and match mango, strawberry, or lime.

Designed for sharing and priced at $14.50, the colorful drink is very much on-brand. Fun, customizable, and made to be enjoyed without overthinking it.

That fun-first philosophy has been central to Pantalones since day one. Back in 2025, Matthew McConaughey spoke openly about why the brand intentionally steers away from the traditional, heritage-heavy approach common in the spirits world. "A lot of brands out there lean into heritage or mystique," Matthew told Variety at the time. "We leaned into having fun. We're organic and award-winning, but we're also lighthearted and have an irreverent energy that invites people in."

Despite the playful branding, the quality speaks for itself. In under two years, Pantalones has built an impressive awards résumé, including a major win at the 2024 San Francisco World Spirits Competition, where its Añejo tequila earned Double Gold, outperforming several long-established brands with significantly higher price tags.

Camila Alves McConaughey said the recognition validated the mission she and Matthew set from the start.

"We're incredibly proud of this win!" Camila shared. "From the beginning, Matthew and I set out to create an organic tequila that didn't just taste great. It had to stand tall next to the best of the best. We believe great quality should be accessible, and this award is a nod to that mission."

And Camila's involvement goes far beyond being a co-founder in name. While Matthew brings the big-picture ideas and unmistakable branding flair, Camila is deeply embedded in the business itself, working hands-on with logistics, supply chain management, and day-to-day operations to keep the brand running smoothly.

"Fortunately, this isn't my first time starting a business," she said last year. "But it's the first time for Matthew, and we've gone face forward in this together. I thrive working on accounts, logistics, the numbers, and the behind-the-scenes business side of things."

Beyond tequila wins and cheeky campaigns, one of Matthew and Camila McConaughey's biggest accomplishments last year came on the open ocean. In November, the couple stepped into an iconic role as godparents of Star Princess, the newest and most innovative ship from Princess Cruises.

The McConaugheys officially christened the vessel, carrying on a centuries-old maritime tradition, with a very on-brand twist. Instead of breaking a bottle of champagne across the ship's bow, Matthew and Camila used a bottle of their own Pantalones Organic Tequila to bless the ship.

Long before the Valentine's Day bareback buzz, the brand built its reputation on going all in, and often pantsless, for the bit.

Past promos have seen the couple dancing with no pants for Cinco de Mayo, ditching trousers on the soccer field during an Austin FC match, and leaning into chaos with a Labor Day Weekend "Pants Drop." They even recreated the iconic "How to Lose a Guy in 10 Days" movie poster, putting a fun spin on one of Matthew's most recognizable moments.

At this point, it's clear Pantalones isn't just selling tequila, but it's selling a vibe. One that's playful and unapologetically fun, proving that whether it's awards, cruise ships, or viral stunts, the McConaugheys are committed to doing things their own way, with pants being very much optional.