Toheeb Jimoh Breaks Down The ‘Finance Bro’ Energy That Drew Him To His ‘Industry’ Role

Toheeb Jimoh’s career momentum continues to build after he joined the cast of “Industry” in Season 4 of the HBO drama.

The English actor is best known for his portrayal of soccer star Sam Obisanya on “Ted Lasso,” a breakout role that earned him his first Emmy nomination.

In January 2026, Jimoh made his debut as Kwabena Bannerman in the Season 4 premiere of “Industry.”

The fast-rising star has since opened up about the traits that initially drew him to the role, including the “finance bro” confidence the character exudes.

Long before joining the cast of “Industry,” Jimoh says he was already watching the show as a fan.

Speaking with The Hollywood Reporter, the London-born actor explained that he was specifically drawn to the way the show platformed the best emerging actors in his home country.

“There aren’t many shows that showcase U.K. talent the way that ‘Industry’ does,” Jimoh said, noting that the popular drama had become a reliable launchpad for many British actors.

“The characters are really rich and complex, and I feel like it’s just really great parts for young actors,” the HBO star continued. “As evidenced by the fact that it’s showcased so many great British actors who are now doing brilliant things with their careers.”

In his interview with THR, Jimoh unpacked the idiosyncrasies of his “Industry” character, including what he described as Kwabena’s “finance bro” persona.

“He’s a trader, he’s a public-school boy, and he’s one of those people who are instilled with a type of confidence only private school can give you,” Jimoh said. “He feels very much like he’s part of the ‘laddy’ culture of ‘finance bro,’ feels like [that’s] Kwabena’s bag.”

Jimoh appreciates that his character sticks out like a sore thumb on “Industry,” but also acknowledges that this makes for compelling on-screen conflict.

“He finds himself at odds with the people he’s around because he’s on a different frequency to them,” Jimoh explained. “So, it really brings up interesting frictions between him and the other characters.”

Since the first season of “Industry,” the writers of the show have never shied away from incorporating intimate scenes, some of which are considered quite daring, even by modern television standards.

Jimoh was very quickly introduced to this side of “Industry” when he first started on the show.

“My literal first minute on set was shooting that first intimacy scene with Myha’la,” he recalled. The actor explained that the intimacy coordinator on set helps to make the scenes comfortable and safe for everyone involved.

“They’ve built a real safe environment,” Jimoh said. “There’s clear language around how to make those scenes work. Everyone’s really comfortable around them.”

In Episode 5 of “Industry” Season 4, Kwabena Bannerman travels to Accra, Ghana, alongside his SternTao colleague Sweetpea Golightly (Miriam Petche).

The pair is on a mission to investigate suspected fraud tied to a fintech company in the African city, but end up sleeping together despite Kwabena being in a relationship with Harper (Myha’la).

Jimoh does not expect the fallout to be immediate, but believes the entanglement between the two characters has only just begun.

“They’re going to put their masks back up, and when they’re back at Sterne Tao, it’s back to work,” Jimoh predicted. “But I do feel they obviously have some level of desire for each other. Like deep, deep, deep down.”

Although the episode's events unfolded in Ghana, Jimoh said the filming actually took place in South Africa. “The Power” star did, however, express interest in the potential of creating stories in the West African nation.

“I would love to shoot in Ghana, though,” he said. “I’d love to shoot in West Africa more.”

In a separate interview with Variety, Petche addressed the moment between Sweetpea and Kwabena, and how it changes her character’s dynamic moving forward.

"I am worried for her, but it’s also one of the things I love about the show,” she said. “These characters aren’t straightforward. They can change over time.”