Kim Kardashian Teases 'My Next Baby' As Billion-Dollar Brand Expands

Kim Kardashian is not done spreading her wings as a mogul just yet!

The billionaire is set to introduce some new products under the SKIMS banner, and she is beyond excited about reawakening her passion for beauty and fragrance once more as she advances to the next frontier for the brand.

Kim Kardashian launched the shapewear and clothing brand on September 10, 2019, and emerged as a direct-to-consumer business that immediately skyrocketed its success and popularity, setting the foundation for its current $5 billion valuation.

The reality star confirmed that there will be new drops to introduce the world to her new beauty and fragrance line very soon, which will be housed under her soon-to-be-launched SKIMS Beauty brand. Kim added that the collection will also feature a signature scent, which she described as “my next baby.”

Kim has tried to launch a beauty brand several times in the past, with the establishment of KKW Beauty in 2017 and SKKN By Kim in 2022, which was licensed through Coty. Now that she has reacquired her SKKN brand, the star is set to relaunch it through the very successful SKIMS umbrella.

Since its launch in 2019, Kim has scaled SKIMS into the arms of the elites, including becoming the official underwear of Team USA at the Summer Olympics in 2021.

She then teamed up with Fendi the same year to design shapewear, lingerie, swimwear, outerwear, and accessories, which were inspired by a 1979 Fendi collection designed by the late Karl Lagerfeld.

The company was named one of Time’s Top 100 Most Influential Companies of 2022, and by 2023, Kim graced the cover of the annual Time issue as a homage to including the brand in its 2023 list. SKIMS most recent collaboration is with NIKE for its first-ever footwear, which is a slimmed-down take on the Air Rift. 

Complex stated that SKIMS gave the split-toe design footwear a new life with tonal colorways, a see-through mesh upper part, and the S logo traction pattern. The star had raved about the beauty of ballet flats and how reimagining the Nike Rift to look like one was a no-brainer.

Kim’s partner and SKIMS co-founder, Emma Grede, spoke about the growth of the company in a 2023 interview, as noted by The Blast, where she explained that the company is profitable and will make $750 million in sales by the end of 2023.

Customers often waited in line for the brand’s latest drops and in 2022, about 11 million individuals reportedly queued for the brand’s merchandise, creating buzz for the quick sellout process.

Investors also took a bet on the brand in 2023, and the funding round for that year was led by asset manager Wellington Management with participation from existing investors like D1 Capital Partners, Imaginary Ventures, and Greenoaks Capital Partners.

SKIMS raised $270 million in the 2023 founding round, pushing the company’s value to $4 billion from the initial $3.2 billion in 2022.

The fundraising round in 2021 solidified the brand’s spot on the market and sealed Kim in the billionaire conversation. Kim currently retains her position in the company as the largest shareholder, holding a majority stake alongside her partner, Grede.

According to the co-head of private investments at Wellington Management, SKIMS has maintained a steady and unprecedented momentum since its launch, and the company sees it as an honor to partner with the brand and support it through its growth stage.

Eager to share the gems she has gathered along the way over the years when it comes to running a business and building formidable brands, Kim teamed up with MasterClass to teach “The Ten Kimmandments” of business. 

The mother-of-four will appear on the show as a coach to guide her audience on how to make money by expanding and building their brand from the ground up, just like she did with hers. The Blast reported that Kim urged her students to begin the first step towards financial domination by seeing themselves as the product. 

The media personality cemented herself as a household name in the business industry by venturing into video games, and even a retail fashion business alongside her mother and her sisters decades ago.

Last year, Goldman Sachs helped investors boost their confidence in Kim by dropping over $200 million in another funding round to help SKIMS open more flagship stores around the world. 

The new round of funding boosted SKIMS valuation to $5 billion, a massive rise from 2023’s $4 billion. SKIMS was also expected to close 2025 with $1 billion in sales while shifting the focus to physical retail for the next few years.

The TV personality has an impressive real estate portfolio that fits her billionaire status and matches the bold moves she makes in the conference room. Last year, she snatched up a $7 million property very close to her impressive $60 million mansion in Calabasas, where she currently lives.

The new home boasts four bedrooms, five bathrooms, fireplaces, a private spa, and a green, lush backyard perfect for horse riding. Kim’s new home will serve as an expansion of the sprawling property she acquired from her estranged husband, Kanye ‘Ye’ West, following their divorce.

The former couple had bought the home for $20 million in 2014 and worked alongside designer Axel Vervoordt from Belgium to bring the house to life and present it as a peak representation of minimalistic beauty, which featured tons of muted tones and open spaces.

Kim reportedly paid Ye $23 million to acquire the house, although insiders have clarified that the payment was for all the land and the lots around the house, and Ye still maintained ownership of the actual building.

The beauty mogul once revealed that her love for wearing shapewear and the need to expand her shapewear options ultimately led to the birth of SKIMS. She recalled always having to deal with pieces that were too thick, too loose, or too tight, which also lacked the proper support and failed to mold her body the way she desired.

Kim noted that she began to play around with the scissors and fabrics to construct pieces that would fit into her vision and even dye these fabrics to suit her skin tone, and gradually, the vision for SKIMS took flight.

The billionaire continued that the reason her brand had recorded huge success was that she focused on solving dressing issues for women, which was simpler than trying to fix or change their natural shape and figure.

Kim continued that even from her perspective as a founder, she wanted shapewear that would allow her wear great fashion pieces comfortably without wondering about any mishaps.

Kim concluded that the most important things about her brand are the fact that it caters to all women of all shapes, tones, and sizes, as she began production with at least nine shades and an extended size range to accommodate more demographics.

Congratulations, Kim Kardashian!