Christina Aguilera loves candy and music, and now she is combining the two for a sweet contest!
The legendary singer teamed up with SweeTARTS to create an online mixer called SweetBEATS. Fans of the soulful singer and the delicious candy can create their own beats with pre-recorded sounds and the SweetBEATS online program. The best part is the cool contest for a chance to work with the icon on a real song in a real studio! Xtina hilariously ate SweeTARTS out of one of her six Grammys to promote the contest.
“My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio,” Aguilera said in the contest announcement release. “And SweeTARTS stands for those exact values. That’s why I can’t wait to hear what my fellow SweeTARTS fans dream up on the SweetBEATS mixer and help the winning artist make their music dream a reality.”
Inspired By Candy
All the pre-recorded sounds were inspired by the bright colors and bold flavors of SweeTARTS, and users can submit their unique beat. Xtina herself will be selecting her favorite beat because of her love for the candy brand and its inclusive values. Aguilera will then give personal, one-on-one advice and pointers about making a sweet song to the beat’s artist during a real studio session. That’s pretty cool!
Why SweeTARTS and Xtina Make The Perfect Match
It’s a good thing Christina has a sweet tooth! The candy bigwigs at SweeTARTS were obviously very excited to land such a high-profile artist to participate in their contest and issued a statement about why they are so excited to make one super talented fan’s dream come true.
“SweeTARTS is a brand that embraces unique combinations and duality – our candies are long and short, soft and chewy and sweet and tart,” SweeTARTS Brand Manager Jenny Brownson said. “Our fans pride themselves in their fearless and dynamic tastes and influences to let their individuality shine for the world. And with SweetBEATS, we’re letting them create a multi-dimensional sound that is truly their own. We’re thrilled to work with the peerless pop icon Christina Aguilera to help those fans express their individuality and creativity through our mixer this summer.”
Head over to makesweetbeats.com for the official rules and to get your candy music career started!