David Beckham Scores Mega Deal For Brand Beckham Amid Allegations From Feuding Brooklyn
By Fiyin Olowokandi on January 29, 2026 at 3:15 PM EST

Things are looking up for David Beckham despite the tension between him and his son, Brooklyn Beckham.
The former footballer recently signed a major fragrance deal expected to rake in millions of dollars within the first few years of launching.
This major development occurred shortly after David’s 26-year-old son, Brooklyn, launched an attack on his parents on social media, making explosive claims about his family dynamics.
Inside David Beckham’s 20-Year Fragrance Deal

David recently signed a 20-year deal with Interparfums, Inc.
This new agreement will see the company create new perfumes under David’s brand, and both parties have expressed excitement about the new business venture.
“With their outstanding reputation for craftsmanship in fragrance, I'm delighted to announce my partnership with Interparfums to evolve my fragrances for the long-term. Together with their world-leading team, we will create products that are distinctive and timeless. I can't wait to get started,” David said, as confirmed by the Daily Mail.
Meanwhile, Jean Madar, Chairman and CEO of Interparfums, similarly spoke positively about the partnership, saying the company is “delighted” to collaborate with the former footballer.
He praised the 50-year-old athlete for embodying “modern sophistication and timeless elegance shaped by determination, authenticity, and refined taste.”
“Together, we will blend Beckham's entrepreneurial influence with our fragrance expertise to inspire a richer world of style and self-expression through scent,” he added.
Madar further gave more details about the partnership, revealing that the company intends to “strengthen” the global presence of David’s existing fragrance lines and unveil a new signature fragrance by the end of 2029.
“We estimate that total annual sales will exceed $50 million in the first years under our management,” he concluded.
Victoria Beckham’s Career Similarly Scored A Win Amid Family Feud

David isn’t the only member of the Beckham family who scored a major victory amid the craziness of their feud with Brooklyn.
Victoria Beckham’s music career recently saw a resurrection when her 2001 song, “Not Such an Innocent Girl,” went viral.
Recently, The Blast reported that Victoria’s song reached No. 1 on the UK and Ireland iTunes chart.
Fans seemed to think this was a result of the ongoing drama with Brooklyn, and many viewed the feud as a blessing in disguise for Victoria.
One fan called it an “absolutely brilliant resurgence,” and another wrote that she “deserves” the No. 1 spot.
What Brooklyn Beckham Said About His Parents

The drama with Brooklyn stemmed from when the photographer took to Instagram Stories to drop major bombshells about his parents.
He made it clear that he was not interested in a reconciliation with them and accused them of undermining his marriage to Nicola Peltz.
“I do not want to reconcile with my family. I'm not being controlled, I'm standing up for myself for the first time in my life. For my entire life, my parents have controlled narratives in the press about our family,” he wrote, per The Blast.
The model slammed David and Victoria for allegedly pressuring him to relinquish the rights to his name before marrying Peltz.
According to him, when he refused, it affected their paychecks and led to even more tension between them.
David Beckham Spoke About The Dangers Of Social Media Following Brooklyn’s Accusations

Although David did not directly respond to Brooklyn’s claims, the former footballer did speak about how social media can negatively affect people if not used properly.
During an appearance on the CNBC Show, Squawk Box, he said, “The bad we've talked about with what kids can access these days, it can be dangerous. But what I have found personally, especially with my kids as well, use it for the right reasons,” per The Blast.
He further noted that although he has tried to teach his children the right thing to do, they sometimes “make mistakes,” and that is how they learn.
There Are No Take-Backs On Brooklyn Beckham’s End

Days after David’s statements, an insider revealed that Brooklyn reportedly has no regrets about his decision to expose his parents.
According to The Blast, the model is standing firm in his decision and will not retract his statements anytime soon, as he feels it was the right path to take.