Kim Kardashian Goes Lingerie-Clad, 'Breaking The Internet' With Latest SKIMS Snap

Kim Kardashian once again reminded the internet who runs the timeline. The SKIMS founder and reality TV icon set social media ablaze after sharing a lingerie photo that quickly racked up massive engagement, drawing thousands of comments and nearly a million likes in just hours. In the photo, Kardashian poses confidently against a plain white backdrop wearing a sheer black lace bra and matching thong from SKIMS. A flowing, semi-transparent robe drapes loosely from her shoulders, while her arms are lifted above her head, striking a powerful pose.

Kardashian kept the caption minimal, writing, “xoxo, @skims," a short sign-off that doubled as a subtle brand tease. The comment section, however, exploded almost instantly. One fan summed it up bluntly with, “Breaking internet even today,” while another joked, “Ok that’s it. We getting married.” Others flooded the post with fire emojis, heart-eyes, and reactions like “Wow Kim” and “Yessss.”

Behind the viral photos and headline-making drops, Kim Kardashian has quietly turned SKIMS into one of the most valuable fashion brands in the world, now estimated at $5 billion. What started as a solution-driven shapewear line has grown into a global business fueled by strategic visibility, cultural relevance, and an instinct for keeping people talking.

That balance between innovation and conversation is something Kardashian is very aware of. “I get asked about the merkin more than probably any SKIMS product we have,” Kardashian told Fortune. “Sometimes to make products that are just interesting and innovative and to spark a conversation, obviously, that can’t be the basis of the brand, and the brand can’t be controlled by drops like that, but to keep the conversation going is really interesting.”

For Kardashian, SKIMS’ success has never been accidental. She credits much of her business mindset to lessons learned long before the brand existed, dating back to the early days of "Keeping Up With the Kardashians" and the family’s now-closed DASH boutiques. Kardashian says she learned early that “if you’re visible, you can sell products.” At the time, the reality show was viewed as a marketing engine for their stores, a philosophy she’s carried into every business venture since.

When asked whether visibility still matters in today’s oversaturated media landscape, especially as some luxury brands thrive on mystery, Kardashian was clear that there’s no one-size-fits-all approach. “I definitely think there’s different paths and avenues for everyone,” she explained. “But for me, and what has worked for my beauty business, for my clothing business, has always been about visibility.”

While fitness is now a consistent part of Kim Kardashian’s routine, she’s been candid about the fact that it didn’t always come naturally. Looking back on her school years, Kardashian admits she never saw herself as the athletic type. “I wasn’t your typical athlete at school,” she shared with Self. “Everyone was on the basketball or volleyball or soccer team, but me, my sisters, and all of our friends would just go to aerobics classes.”

That mindset has shifted over time, especially as exercise became a regular fixture in her weekly schedule. Still, Kardashian says becoming your own version of an “athlete” isn’t about traditional sports or strict diets, but it starts with confidence.

For her, motivation can come from something as simple as what she’s wearing. “Sometimes it just starts with a cute outfit that you feel good in,” Kim Kardashian explained. “You put it on and, I hate to sound so cliché, but then you… Just Do It.”

The approach reflects the same philosophy that’s guided her business success of showing up, feeling confident, and building momentum one step at a time, whether in the gym or beyond.