Hailey Bieber Channels Soft Glam In Sultry Pink Editorial Snap

Hailey Bieber’s photos have a way of resurfacing and instantly pulling people back in, and that’s exactly what happened after a fan account reposted one of her more intimate, softly styled images. The photo, which leans into muted tones and romantic lighting, quickly caught attention again, proving that Bieber’s posts don’t lose momentum once they leave her own page. In the photo, Bieber reclines on a plush pink carpet wearing a sheer pink lingerie top paired with light-wash denim. Her hair is swept back as she gazes toward the camera, adding to the intimate vibe of the shot.

The fan account captioned the repost with a simple message, writing, “Soft light. Bold heart.” The minimal wording matched the aesthetic of the image, allowing the visual to carry most of the impact. In the comments, followers responded with heart emojis and fire icons, while others kept it brief with praise.

The resurfaced image ties back to a much larger moment, as it comes from Victoria’s Secret’s 2026 Valentine’s Day rollout. The brand officially unveiled its A Very VS Valentine’s campaign earlier this year, with Hailey Bieber front and center for the romantic, lingerie-driven collection designed to celebrate the holiday.

In this photo from the campaign, Hailey Bieber reclines on a plush, blush-toned carpet in a softly lit room, framed by flickering candles that add to the intimate, Valentine’s Day mood. She wears a delicate pink lingerie set adorned with floral embroidery, paired with matching garter details and thigh-high stockings.

Another standout image from the campaign carries deeper fashion history, as the shot recreates an iconic pose originally made famous by Gisele Bündchen during her time with Victoria’s Secret. In the updated version, Hailey Bieber mirrors the memorable setting, offering a modern take on one of the brand’s most recognizable visuals.

In the photo, Bieber sits curled inside an open wooden dresser drawer, wearing a polka-dot lingerie set while painting her toenails. The vintage-inspired setting, complete with floral arrangements, soft pink carpeting, and ornate furniture, adds to the nostalgic feel of the moment.

Another image from the campaign leans fully into Valentine’s Day tradition, featuring Hailey Bieber in a bold red lingerie set as part of Victoria’s Secret’s 2026 Valentine’s Day collection. In the shot, Bieber reclines on a raised platform, her pose relaxed yet intentional, with soft lighting accentuating the rich red tones of the lingerie. The scene is styled with romantic details, including sheer curtains, ornate trim, and a warm color palette that enhances the intimate mood.

Closing out the Valentine’s Day campaign, Hailey Bieber delivers one last romantic visual that ties together the collection’s mood. In the image, Bieber poses in a sheer pink corset-style lingerie piece layered with low-rise denim, turning slightly over her shoulder as she looks back toward the camera. Set against the same warm, vintage-inspired backdrop seen throughout Victoria’s Secret’s A Very VS Valentine’s campaign, the shot leans into soft lighting and muted tones, reinforcing the theme of romance.

Bottom line? Hailey Bieber turned a Valentine’s Day campaign into a full-blown moment fans couldn’t stop talking about.