Sydney Sweeney Sparks Complaints In Sheer G-String Undies With A Mirror View

Sydney Sweeney is causing significant buzz ahead of a new brand launch. The actress, 28, is all over Instagram in skimpy undies this week, with the photos all pointing toward her upcoming lingerie line. Sydney, who has stayed relatively quiet on her prominent Instagram, was busy climbing the Hollywood Sign to promote her SYRN brand recently, and it looks like her after-dark shoot could land her in legal trouble. The White Lotus star, whose website is live (but sign-up only), was also featured across Instagram fan accounts in a devilish lingerie look, and it was here that one fan complained that she wasn't showing enough skin.

Scroll for all the photos. While one showed Sydney in a cheeky G-string as she posed back to the camera in her racy getup, others showed her scribbling on a mirror with lipstick.

Displaying her curvy figure while flaunting her buns of steel, Sydney sizzled in a sexy black two-piece, channelling lacy accents via embellishments as she highlighted her signature curves. Adding suspenders, the Hollywood star wore her bombshell blonde locks down, completing her look with black opera elbow gloves.

Fans eventually saw the message being delivered. "Coming 1.28 SYRN" came in lipstick writing as Sydney also sent her fans a kiss. The Armani Beauty ambassador has made no statement regarding her launch, but she is all over the news for having scaled a building, seemingly without permission.

When one of the photos was reposted on an IG fan account earlier today, one user jokingly moaned: "Best part is out of shot!!!!!!"

While little is known of Sydney's new project, it is said to be backed by billionaire Amazon founder Jeff Bezos. Sydney was a guest at Bezos' summer 2025 wedding to new wife Lauren Sanchez. "This has been a huge project for her and something she’s been working on for the last year," a UsWeeklysource reports.

This wouldn't be the first time that Sydney Sweeney has branched outside of acting. In the above photos, she modeled a frilly white bikini from one of her collabs with swimwear brand Frankie's Bikinis.

Sydney Sweeney dropped jaws with her red carpet energy in this custom Miu Miu gown last year, slipping her curves into a cut-out, plunging look for the Vanity Fair Oscars. Wowing in rhinestone-studded pink last March, she showcased her fierce cleavage at the star-studded bash, modeling a gorgeous, fishtail gown complete with heels. The Christy star holds an ambassador status with the luxury Italian designer.

Fans are likely awaiting a SYRN statement from Sydney! Follow us on Facebook for more!