Kylie Jenner Faces Heat After Promoting Viral ‘Cutting Jelly’ Weight Product

Kylie Jenner is catching heat online after posting a TikTok ad for a red “cutting jelly” product that critics are calling a glorified laxative promo, and the backlash is coming fast. The 28-year-old beauty mogul appeared in a short video for Foodology, plugging its viral Coleology Cutting Jelly stick while dressed head-to-toe in a curve-hugging red latex mini as she prepped to head out for a fitting. In the clip, Kylie Jenner told followers she’d added a “new favorite” to her “routine,” then rummaged through her purse and pulled out multiple “pomegranate-flavored cutting jelly” sticks.

She opened one on camera and tried to sell it as more wellness than weight-loss, explaining, “This is not a typical jelly, it's a cutting jelly for like digestion, de-bloating.” Jenner also said she started adding it into her diet because her “goal is to snack less for the new year,” pointing out the little “dots” inside the jelly were chia seeds. “These little dots are chia seeds. So good,” she added, tagging Foodology and writing, “these are amazing.”

The video ends with Jenner still snacking on the reddish jelly while sitting in a vehicle, but while Jenner framed the product as a digestion-and-bloating helper, plenty of viewers weren’t buying it, especially given how the company describes it.

According to Foodology’s own website, Coleology Cutting Jelly is “designed to support appetite control, carbohydrate metabolism, and daily weight management routines,” and includes Garcinia Cambogia extract (HCA), which the brand says “supports metabolic balance as part of a healthy lifestyle, without complicated routines or pills.” The website also claims the jelly can be added to a person’s routine “as part of a balanced diet” and may help with digestion, regularity, carb management, and blood sugar balance.

Still, the influencer-led “weight management” angle, plus the visual of Jenner pushing a “cutting” product in a skintight dress, sparked criticism from users who called the promotion “irresponsible,” with some accusing the post of echoing diet-culture tactics that can be especially harmful to younger viewers.

Reddit, in particular, went in.

One user mocked the optics of a mega-wealthy celebrity hawking digestion products, writing, “Times are REALLY tough. 'Billionaire' Kylie Jenner is now advertising laxatives on TikTok.”

Another commenter questioned whether she even ate it on camera, claiming, “I was waiting for her to eat it and she never did. She has it in her mouth once and the camera cuts again. Do people actually fall for this crap!”

Others piled on about the editing, with one joke reading, “three cuts to convince us she took a single bite is actually peak comedy,” while another added, “Her face says she was touching and seeing that for the first time and she had no idea what to do with it.”

The backlash wasn’t just about authenticity. In fact, it got personal for some viewers who said the promotion hits a nerve. One commenter wrote, “People who need laxatives to be used as intended for legitimate health reasons typically aren’t getting their advice from unqualified influencers on social media. As someone who used to abuse laxatives 10+ years ago, I’m sad to see that it’s becoming socially acceptable.”

And others just straight-up questioned the logic of the ad’s timeline, with one user cracking, “if they’re laxatives, why the hell would you eat it before going somewhere? lmao.”

Jenner’s viral moment also arrives while the internet continues to obsess over her wealth, and even her boyfriend has fed into the billionaire talk. Her net worth has been reported around $900 million, and Timothée Chalamet recently referenced her success in a remix to EsDeeKid’s “4 Raw,” rapping, “Trying to stack 100 million, girl got a billion.”

Now, that line is being repeated with a lot more side-eye, as critics accuse Kylie Jenner of using her influence to sell diet products with questionable messaging.