Peyton Manning And Post Malone Cause Chaos In Bud Light’s Super Bowl LX Teaser

Bud Light is officially back in the Super Bowl mix, and it’s bringing a familiar crew with it. Ahead of Super Bowl LX, the beer brand is reuniting longtime faces of its campaigns, Post Malone, Shane Gillis, and Peyton Manning, for a new, star-studded rollout leading into the Big Game. The trio returns to the spotlight “United by Bud Light’s keg,” with the brand teasing that “the epic party is just getting started,” as it highlights “the great lengths fans will go to for a crisp Bud Light.”

In the spot, Post Malone, Gillis, and Manning hit the road with a Bud Light keg secured in the backseat while heading to a wedding, setting the stage for yet another Super Bowl moment for each of them. The new commercial marks Peyton Manning’s fourth Super Bowl ad, Post Malone’s fifth, and Shane Gillis’ second Super Bowl commercial with Bud Light, the Official Beer Sponsor of the NFL.

See the new ad here.

Alongside its new creative campaign, Bud Light is also rolling out an offer designed to get fans in the game-day spirit well before kickoff. Starting now through Super Bowl LX, Bud Light is offering 21+ fans nationwide $60 off a Bud Light keg purchase in honor of 60 years of Super Bowl greatness. Fans who purchase a keg will be prompted to scan a designed QR code to learn more about redeeming the offer.

For fans hoping to score seats, Bud Light is opening up a ticket opportunity starting today. Fans 21+ can direct message or comment “#PostyBL2026” on Bud Light’s dedicated Instagram and Facebook post to receive information on how to win tickets to the one-of-a-kind Super Bowl LX concert. Select fans will win the opportunity to experience Post Malone’s return to the Bud Light stage after last year’s New Orleans performance, which the brand called “one of the top moments of Super Bowl LIX weekend.”

Todd Allen, SVP of Marketing for Bud Light, said, “As the Official Beer Sponsor of the NFL, Bud Light knows best the excitement of Super Bowl weekend, and we show up every year to provide football fans with bucket-list experiences. We’re pumped to run it back with Posty, our buddy of nearly a decade, for what will be one of the most electrifying shows of Super Bowl weekend.”

The concert also continues Bud Light’s long-running playbook of pairing Super Bowl weekend with big-ticket music moments and exclusive fan experiences. The brand said the “Bud Light Presents Post Malone & Buddies” event builds on its decades-long history of “going great lengths to deliver fans epic music experiences and unparalleled access to their favorite artists.”

It also comes as Bud Light continues expanding its country music footprint, noting that earlier this year it welcomed rising star Dasha into its music family following appearances tied to Stagecoach and CMA Fest.

Bud Light has been a familiar face during Super Bowl season for decades, using the Big Game as a launchpad for hilarious ads and conversation starters. One of Bud Light’s most iconic Super Bowl-era campaigns was “Dilly Dilly,” which first debuted in 2017 and quickly became a pop-culture catchphrase.

The medieval-themed spots, packed with over-the-top royal feasts, dramatic toasts, and the now-instantly recognizable shout, became so widely quoted that “Dilly Dilly” turned into a real-life party phrase far beyond football season, and Bud Light kept the bit rolling with multiple follow-up ads across the Super Bowl years that followed.

And while Bud Light is gearing up to keep the party going all weekend long, the Super Bowl LX hype doesn’t stop at commercials because the halftime show is also lining up to be a must-watch moment. As The Blast reported, Bad Bunny is bringing his iconic hits to the NFL’s biggest stage, and the announcement alone has already stirred controversy.

After the NFL, Apple Music, and Roc Nation tapped the Grammy-winning Puerto Rican superstar to headline the Super Bowl LX halftime show, backlash erupted online, including criticism from U.S. President Donald Trump and some of his supporters. Despite the backlash, NFL Commissioner Roger Goodell made it clear that the league isn’t replacing Bad Bunny.

Super Bowl LX kicks off on February 8 at 6:30 p.m. ET.